Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing channel. And […]

Your email list is your most valuable marketing asset. If you don’t take proper care of it, you’ll lose the advantage email gives you over other channels: being able to contact your customers whenever you have a message to send instead of hoping they find you in search or on their social media feeds. The […]

Following Thanksgiving, Black Friday, and Small Business Saturday, Cyber Monday has fast become the go-to shopping day for techies, lovers of electronics, and, yes, mobile shoppers, too. For companies that have yet to fully embrace the digital world, this year’s Cyber Monday represents the ideal time to run a metaphorical “system update” on your ecommerce […]

In the content marketing hunger games, we race to produce high volumes of original, valuable content. 10xing our way to the top of Google’s search rankings – we rely on project managers, graphic designers, writers, videographers, strategists and compliance teams to ensure everything we publish is a proven winner. We pour hours of time and […]

More and more organizations are using surveys as a tool to gather information from customers, employees, partners and other stakeholders with the intention to analyze responses and gain insights on various topics of interest such as customer satisfaction, employee engagement, market research and more. As a result, increased survey response rates translate into more reliable data whilst […]

Email marketers and UX designers have largely figured out where to embed email signup forms and where not to, but many websites still design and place their email list signups in ways that don’t convert. Read on to discover some examples of effective placement for email signup forms that you can test on your own […]

“I can’t wait for the day when I send my first apology email!” said no email marketer ever. An apology email isn’t the best message to have to send, but it certainly doesn’t have to be the worst. The good news is, there are plenty of tools to help you avoid ever having to send one. More […]

Worried about your emails going to the spam folder? We’ve got you covered. In this article, we’re sharing some common reasons why your emails go to spam instead of the inbox and what you can do to prevent them from doing so in the future. As you’re about to see, you’ll be able to fix […]

Choosing an email service provider to help with email marketing and bulk email services can seem overwhelming. You can narrow down the options by first considering how you will use the service, what your budget is, and how much tech support you will need. Once you determine your needs, you can choose a company that […]

When it comes to marketing, lead nurturing is one of the most important steps that lead to success. The better you understand how to capture the interest of potential clients and produce a sales journey, the more easily generate existing leads into paying customers. A lot of companies spend a lot of money on lead […]