Tabellarius Blog

Everything about email marketing!

Tabellarius Digital Marketing: Grow Your Business On An Autopilot

On 06/07/2020

Dear Reader, After a whole year of hard work, we finally managed to launch the latest version of Tabellarius, a software designed to merge digital marketing and data management in order to make your professional life a lot easier. How? With Tabellarius, you get a software that’s created by a mixed team of marketers and […]

A Step-By-Step Guide To Creating A Successful Email Marketing Campaign

On 06/04/2020

Have you ever struggled with your email marketing campaigns? Are you wondering why your email marketing isn’t working? After sending thousands of emails every day, we compiled this detailed Step-by-Step Guide to Creating A Successful Email Marketing Campaign. Let’s start with the email marketing fundamentals A successful email marketing campaign should make the recipients take […]

Using Engagement for Contact List Segmentation

On 07/11/2019

In years past, personalization and segmentation may have been optional, but no more. In 2018, marketers have to meet expectations and that means creating relevant, personalized messages that subscribers want to read. Research shows marketers lean on email marketing to create a personalized experience for customers, compared to other options. There’s no question, there’s a […]

What are Email Blacklists and What can You do to Avoid Them

On 31/10/2019

Most email marketers have found themselves on at least one IP or domain blacklist at some point. If you find yourself on a blacklist, it’s a good idea to assess your address collection practices, evaluate your sunsetting policy, and then request a delisting at the relevant blacklist removal form (if they’re available). The impact of […]

Email marketing is not dead, it’s just evolving

On 14/10/2019

Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing channel. And […]

Things You Should Know About Email Validation

On 08/10/2019

Your email list is your most valuable marketing asset. If you don’t take proper care of it, you’ll lose the advantage email gives you over other channels: being able to contact your customers whenever you have a message to send instead of hoping they find you in search or on their social media feeds. The […]

The basics of Email HTML- learn how to read and edit emails in HTML

On 03/10/2019

Seeing code spill out in front of you can feel incredibly intimidating, and sometimes frustrating. I promise you, from marketer to marketer, that it’s way easier than it looks. Plus, being able to navigate email HTML is an incredibly valuable skill. Don’t get me wrong; I don’t think you have to be an expert coder. […]

Cyber Monday Email Inspiration: Some Great Examples for your next campaign

On 26/09/2019

Following Thanksgiving, Black Friday, and Small Business Saturday, Cyber Monday has fast become the go-to shopping day for techies, lovers of electronics, and, yes, mobile shoppers, too. For companies that have yet to fully embrace the digital world, this year’s Cyber Monday represents the ideal time to run a metaphorical “system update” on your ecommerce […]

How to re-purpose social media content in your email marketing campaigns

On 24/09/2019

In the content marketing hunger games, we race to produce high volumes of original, valuable content. 10xing our way to the top of Google’s search rankings – we rely on project managers, graphic designers, writers, videographers, strategists and compliance teams to ensure everything we publish is a proven winner. We pour hours of time and […]

Improve your survey response rate with these tips

On 17/09/2019

More and more organizations are using surveys as a tool to gather information from customers, employees, partners and other stakeholders with the intention to analyze responses and gain insights on various topics of interest such as customer satisfaction, employee engagement, market research and more. As a result, increased survey response rates translate into more reliable data whilst […]

How to maximize your email list signups through form placement

On 09/09/2019

Email marketers and UX designers have largely figured out where to embed email signup forms and where not to, but many websites still design and place their email list signups in ways that don’t convert. Read on to discover some examples of effective placement for email signup forms that you can test on your own […]

Writing the perfect apology email- everything you need to know

On 05/09/2019

“I can’t wait for the day when I send my first apology email!” said no email marketer ever. An apology email isn’t the best message to have to send, but it certainly doesn’t have to be the worst. The good news is, there are plenty of tools to help you avoid ever having to send one. More […]

Email marketing psychology: How to use it to make your emails more appealing

On 02/09/2019

Hundreds of millions of emails are sent every day and you only have a few seconds to capture and hold your audience’s attention. To make things even more difficult, email marketing is a dynamic field and many of the tactics that used to bring success to marketers before are an anathema to buyers today. In […]

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