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Everything about email marketing!

How email marketing automation can help small businesses?

  • On 29/08/2019
Email marketing campaigns help build brand awareness, nurture leads, and drive conversions. However, great email marketing takes a lot of work, especially for small businesses. Enter email marketing automation. Nearly two-thirds of marketing automation efforts are handled by email, and it’s easy to see why. Email automation allows you to send relevant and timely emails, […]
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Why your emails are going to the spam and what can you do about It?

  • On 27/08/2019
Worried about your emails going to the spam folder? We’ve got you covered. In this article, we’re sharing some common reasons why your emails go to spam instead of the inbox and what you can do to prevent them from doing so in the future. As you’re about to see, you’ll be able to fix […]
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How to choose the right email service provider?

  • On 20/08/2019
Choosing an email service provider to help with email marketing and bulk email services can seem overwhelming. You can narrow down the options by first considering how you will use the service, what your budget is, and how much tech support you will need. Once you determine your needs, you can choose a company that […]
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7 Email Drip Campaigns every brand should use

  • On 12/08/2019
The primary goal of an email drip marketing campaign is to attract the right subscribers and send subscribers highly relevant emails that encourage them to commit to your call to action. Drip campaigns are implemented using marketing automation so you can set up the emails and schedule when each will be sent to the subscribers. This campaign […]
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The Ultimate Guide to Lead Nurturing in 2019

  • On 05/08/2019
When it comes to marketing, lead nurturing is one of the most important steps that lead to success. The better you understand how to capture the interest of potential clients and produce a sales journey, the more easily generate existing leads into paying customers. A lot of companies spend a lot of money on lead […]
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How and where to start with email marketing? Here are some useful tips

  • On 25/07/2019
Despite everything people say, email is still one of the best channels for marketers. Email marketing has an ROI of $44 for every $1 spent which outperforms all social media channels and paid traffic campaigns. Additionally, according to Salesforce, it takes at 6-8 touchpoints before people are ready to buy and you need constant communication […]
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How to draft a high-converting email newsletter?

  • On 19/07/2019
In 2019, using an email newsletter to share useful content with audiences is a necessity for businesses from all niches. However, it’s getting harder and harder to maintain a high level of open and click-through rates because of the number of emails sent every day. As you’re reading this, thousands of emails are being sent […]
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16 most common email marketing mistakes marketers make

  • On 15/07/2019
Are you struggling to convert your subscribers into customers? Have you tried different approaches and none of it seems to be working? Then, you’re probably doing something wrong but even if that’s the case don’t worry. That’s why we wrote this article- to help people like you. With that being said, let’s see which are […]
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6 Easy ways to win back customers with an email

  • On 05/07/2019
It happens to all of us; every once in a blue moon, some email subscribers become inactive. There’s nothing wrong with that and this is something every business experiences occasionally. However, just because some customers become inactive, it doesn’t mean they’re gone forever. There are some easy ways in which you can recapture their attention […]
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What is email marketing automation and why you need it?

  • On 24/06/2019
With all the most recent trends in digital marketing, it’s quite evident that email is as still the most dominant and cost-effective channel. In the US, the normal ROI for email is $44 for every $1 spent. When used in the right way, email marketing can still achieve amazing results, unlike what many people say. […]
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Email Marketing Campaign Strategy: A Step By Step Guide

  • On 05/04/2019
More than 250 billion emails are sent every day and this number is expected to increase to 300 billion by 2020. However, just like any other field, email marketing is also changing over the years. The tricks that worked a few years ago, no longer work and there are some new ones you need to know about. […]
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GDPR email marketing rules- everything you need to know

  • On 10/03/2019
One of the most important changes in digital marketing in 2018 was the new GDPR regulation. Many people saw this as the end of email marketing but that’s definitely not the case. In fact, GDPR is a good thing even though many people don’t quite understand it. In this article, we’ll cover some of the […]
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An interview with the founder of Tabellarius: Dejan Andreevski

  • On 22/01/2019
1. Let’s start with an introduction of yourself. Who is Dejan Andreevski? Hmm, I think I would describe myself as a solution-oriented person. My slogan is: if you do not do it, who will. Of course, I also have an asynchronous career. From the historian of economics, I ended up in IT/communication.   2. What […]
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Interview with Yusuf Aliya, a senior software developer at Tabellarius

  • On 26/12/2018
1. Tell me about the Tabellarius Platform project, what did you have in mind when you were architecting its current components? From the start, we wanted to create a business intelligence tool that would help you store, organize, and manipulate your data in a way they would be useful and meaningful to you and your […]
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