- On 26/09/2019
Following Thanksgiving, Black Friday, and Small Business Saturday, Cyber Monday has fast become the go-to shopping day for techies, lovers of electronics, and, yes, mobile shoppers, too.
For companies that have yet to fully embrace the digital world, this year’s Cyber Monday represents the ideal time to run a metaphorical “system update” on your ecommerce presence.
But it’s not just mobile purchases that you need to think about. Also consider:
*Cyber Monday 2018 was the largest single day of online shopping in U.S. history, according to CNBC. Digital transactions totaled $16.9 billion, an increase of 16.8% from the year before.
*According to MarketingLand, more and more consumers are switching to online shopping during the holidays to avoid the mad dash of foot traffic.
*By just 10 a.m. on Cyber Monday 2017, customers had already bought nearly a billion dollars’ worth of goods online.
*Millennials have become the biggest spenders during the holiday weekend, spending over $400 per person.
Cyber Monday represents the single most important day of the year for any marketer that wants to hook their business into the digital retail environment.
Cyber Monday has become a popular phenomenon ever since Black Friday became a hit causing many people to go crazy shopping in a single day of the year. Quite quickly, the “Black Friday” fever took over the whole world, and Cyber Monday rode the wave along with it.
Getting Your Site Ready for Cyber Monday
Think of Cyber Monday as a digital rush for your website: You might not be able to see the traffic come through your door, but your online shop better be able to handle it.
Here are some tools to help you prepare:
Site Speed: Check out Google’s developmental tools to run a speed test and get to the bottom of what might be causing load times to lag.
Uptime: Nothing works unless your site does–but you won’t always be there to check. Use a service like Uptime Robot to begin monitoring your site for downtime.
Mobile compatibility: With a majority of Cyber Monday purchases potentially coming through mobile channels, it’s never been more important to ensure your site can handle mobile traffic. Run a mobile compatibility test with Google. Even if you’re ready to handle mobile purchases, this site will help you diagnose slow-loading pages.
Cyber Monday Marketing Ideas
With a fully-functioning site and knowledge of the boost Cyber Monday can be to your business, all that’s left to learn are the key strategies for capitalizing on the craze.
Offer a free or reduced-price trial.
There’s a reason 44% of subscription-based companies get their foot in the door with a free trial: It usually works (and hooks the buyer.)
But will it work for products?
Create a cyber-exclusive offer or one-day deal.
Who’s going to show up for a single-day deal? You might be surprised.
With daily deal websites more popular than ever, a one-time cyber-exclusive deal on Cyber Monday is a great way to capture your target market’s attention and upsell your other products.
Run a “share this” contest.
People like prizes.
When Gillie’s Coffee in New York City ran a Stocking Stuffer Giveaway with a modest prize of a coffee maker and a bag of coffee, they received over 2,000 entries through their Facebook portal.
Imagine what you could do with a Cyber Monday audience.
To ensure your contest goes smoothly, try using a service like Gleam to tailor your contest to those would-be shoppers who share your content online.
Now, let’s see several great examples of Cyber Monday emails that will fuel you with ideas and help you boost your online sales when Cyber Monday comes.
Create a newsletter-exclusive Cyber Monday deal to boost newsletter signups.
If you need to drive more attention to your newsletter and email blasts, there’s no better time than Cyber Monday.
Users are already looking for web-friendly deals and discounts.
Many Cyber Monday shoppers will happily sign up for a newsletter in exchange for a Cyber Monday deal you were already going to offer.
With that being said, let’s take a look at some of the most successful Cyber Monday emails from the past. Hopefully, these will give you some inspiration for your upcoming campaigns!
Cyber Monday email by GFDA
Honestly, we love the idea of Cyber Monday being an extension of Black Friday because Black Friday causes quite a huge euphoria. This Cyber Monday email template by GFDA is an ingenious example of how to make the connection between both campaigns. They simply scratched the Black Friday offer and overwrote the Cyber Monday offer.
Cyber Monday email by ReadyMag
Another great idea is to simply merge both occasions into a several-day sale. Here is what ReadyMag did. They combined Black Friday and Cyber Monday campaigns into a single one offering 40% discounts for a pre-set period of time.
Cyber Monday email by Nokia
A nice and pleasant Cyber Monday email template by Nokia reminding their recipients that they can still take advantage of a 50% sale. If they scroll down, they will see a secondary call-to-action suggesting them to see all offers. You can test out different call-to-action copies like Nokia did, or repeat the same call-to-action to see what works better for your specific audience.
Cyber Monday email by DataCamp
The Cyber Monday fever brings the urgency factor alone but you can increase this feeling of urgency by using a countdown timer in your email template. See how DataCamp included such a timer in their Cyber Monday email. They also put the call-to-action button right after the timer, so the person can take action right away.
Cyber Monday email by Herschel Supply Co
An example of a black-and-white minimalist Cyber Monday email by Herschel Supply Co. This one is a perfect example of “creating a hierarchy” by using a strategic placement of elements which lead the eye towards the call-to-action button.
Cyber Monday email by Super Team Deluxe
Here is an example of a Cyber Monday email with more text by Super Team Deluxe. There is nothing bad to be more informative. Just make sure to make your copy scannable. E.g., Super Team Deluxe put in bold the important parts of the text.
Cyber Monday email by Udemy
Here is another example of a countdown timer in a Cyber Monday email. In this one by Udemy, the countdown timer is placed below the fold just to serve as an additional motivation if the user hasn’t clicked the call-to-action button above the fold.
Cyber Monday email by Fossil
A concise Cyber Monday email by Fossil with a centered design focused on the 70% sale. The message is boosted by a few phrases “One day only!” and “Online only!”. The brand also offered an additional discount
Cyber Monday email by Tanner Goods
Here is an example of a Cyber Monday offer which is not limited to online sale only. Tanner Goods put a discount on both online and in-store products and gave a few suggestions to provoke the curiosity.
Cyber Monday email by Casper
Here is a short Cyber Monday email by Casper using witty visuals boosting the effect of the message. “The Gift to Sleep” depicted by cute presents in the shape of Z-s. A focused message with a clear call-to-action button “Shop now”.
Cyber Monday email by Lifesum
We love how the header gradient matches the button gradient on this Cyber Monday email example by Lifesum. This clearly speaks of consistency which is what you should strive for in all your email designs.
Cyber Monday email by Electric Objects
It’s important to be clear about what you are offering. We love how Electric Object put their main offer in the header section of the template, then repeated it in the main text, and then once again in the call-to-action button copy.
Cyber Monday email by Taco Bell
A great Cyber Monday email example by Taco Bell showing that brands in the food industry can fully leverage from Cyber Monday campaigns. Note that this email template doesn’t even have a button above the fold but it does have a dotted arrow prompting the viewer to scroll and see the offer.
Cyber Monday email by Etsy
This Cyber Monday email template by Etsy is short and sweet. They really decided to keep it simple and focus on the call-to-action button while cheering up the mood with bright colors.
Cyber Monday email by Kate Spade
Use the power of motion! Check out this Cyber Monday email example by Kate Spade. The brand used a simple GIF animation to recreate the effect of a neon light sign and certainly nailed the attention of the viewers.
Ready to create a killer Cyber Monday email campaign?
We sure are! We hope these great examples of Cyber Monday emails got your creative juices flowing and you are about to create something amazing for the next Cyber Monday. If you’d like you can always share your thoughts in the comments below.