- On 17/10/2019
Email is one of the most effective marketing channels out there. Compared to other channels, email is more effective than social, display, paid search, affiliate, and even video marketing. As marketers, it’s smart to focus on the most effective channels we can, but also to realize that a lot of marketing channels work together.
Think of all the channels in your marketing strategy as members of the same offense. Email marketing may be the wide receiver that makes the touchdown, but social media is often the teammate that throws the pass or makes another play that helps your emails score. In this article, we’ll cover several effective strategies that can help you turn your social media followers into email leads.
Host Twitter Chats
Twitter chats are designed to bring like-minded individuals together to ask questions and discuss particular topics. A Twitter chat about how to use a software, for example, may bring quite a few would-be customers looking for answers or support.
When you host a Twitter chat, you’ll not only start a conversation that can build your social clout, but you’ll also be interacting with new Twitter users every time. Naturally, this leads to a dedicated, interested group of potential email leads.
To learn how to host a Twitter chat, first attend a few chats in your industry to get a feel for how they work. Then, check out this guide on how to host a Twitter chat.
Promote your free downloads on social media
This tip is a no-brainer, yet few of us actually do this on a consistent basis. By now, you probably know that you need to create some valuable, free downloads in order to grow your email list.
Once you’ve created your killer freebie, add it onto a landing page or within a blog post. A landing page is a page that only talks about your freebie and how your audience can download it.
Once you’ve got your landing pages and content upgrade clad blog posts, make a list and after that promote it on social media.
Take advantage of social media headers
Facebook allows you to upload a customized image to use as your page header. This is the perfect way to use this spot to promote your company name and place a short link to your landing page. Since your link isn’t clickable, it’s best to use a link shortener like Bitly if you have a long and hard to remember URL. If you use Bitly, create a customized link so that it’s easy to remember and type.
Add social buttons to your emails
When you send out emails make sure you include buttons linking to all of your social media profiles. Driving your existing list to share on social may seem a bit backwards, but because your existing email subscribers already enjoy your content they are more likely to share it on social networks.
Their fans and followers are probably like-minded and would find your content helpful as well, continuing to build your following. Once you gain these new followers on social media you can encourage them to subscribe to your emails.
Ask and Give
First and foremost – are you asking people to sign up for your newsletter? If not, start! Offer a reward for subscribers. Maybe offer a discount on their first purchase. Or, host a giveaway with a sign-up form to build your list.
Use Facebook’s lead-generating ads
The fastest way to get email leads from your social media platforms is by spending a little money on advertising.
In the case of Facebook Ads, you’ll be able to target your exact demographic, and if your message is right, you’ll see dramatic results almost immediately in terms of gathering leads.
Of course, it’s not as easy as putting up an ad and expecting people to click. You have to carefully optimize your ad, your copy, and your image in order to convert email leads. For most lead generation campaigns, this means offering something useful for free in exchange for an email address.
ShareWebinars on social media
Doin’ a webinar? Then you best be sharing it on all of your social channels. Your audience will not see your one-off promotion on one social platform. You need to be consistent with your promotions and use multiple platforms, in order to attract and engage your entire audience. It works very well to create all of your promotions at once and schedule them. That way, you can get a week’s worth of promotions done and scheduled in one little sitting.
Webinars are a stellar way to grow your email list because they provide tremendous value. If you’ve got a webinar coming up, make sure to promote it on your social channels multiple times in order to increase your number of sign-ups and convert those social followers into email subscribers. Having 50,000 Instagram followers is useless to a business if you have no way to turn that audience into paying customers.
Create a Contest/Giveaway
Who doesn’t love a good giveaway? You are seeing these more and more in advertisements from mainstream companies because they work, and they are perfect for small businesses too.
First, come up with a hashtag specifically for your contest. Use a descriptive and catchy hashtag that markets your offer with a bit of fun and personality.
Second, take a quality photo of the product you are giving away (if you sell physical products, use one of your own to give away).
Finally, announce your contest on social media along with the photo of the prize, your hashtag, and a link to a landing page that requires them to enter their email address in order to participate.
Partner with an Influencer
Influencer marketing is still hot – even for B2B businesses. Have your influencers promote your newsletter on a special affiliate page. You might even consider having one of them curate, contribute to or even do a takeover of your newsletter. It will motivate fans to sign up for emails to get exclusive content from their favorite personalities.
A few words for the end
Every 60 seconds, 4.5 million videos are viewed on YouTube, 87,500 people tweet, 2.1 million snaps are created, 46,200 new posts are put on Instagram. There’s a lot of chatter happening online all the time, so keeping your brand front and center is a challenge.
However, when used correctly, social media can easily take your business to the next level of profitability. The key is to continue to grow your social media following, but make sure that you are always converting those followers into email leads. This is the step that separates the amateur marketers from the pros.